With the continuous evolution of the development of
, the impact of live broadcast for all walks of life is gradually deepening, and gradually began to move from individual to enterprise. In today’s business activities, the media has become their mainstream media. Take this year’s double eleven, Ali Tmall to reflect customers, pepper and other broadcast platform to achieve cooperation, and invited the brightest star, red net electricity in the live broadcast platform; Tencent in the day of their division 18 anniversary celebration, Ma Huateng Qing day playing live in the company, and the entire division celebration the Tencent’s first foreign NOW live broadcast live.
giants why so much attention to live?
Ali double eleven Festival, Tencent division 18 anniversary celebration are broadcast as a key way of publicity, which shows the degree of attention for their live. The degree of importance for Tencent live is more general than the company, the network media business group launched a live broadcast, Penguin Tencent; social network business group launched NOW QQ live, live, live space pattern; interactive entertainment business department also launched live gaming Penguin function; in addition to the Tencent has invested in the live show education broadcast quack, red dot, dragon ball game live Betta, etc.. In the latest ranking of social App Store best-selling show, Tencent’s NOW live has been ranked fourth in all social platforms.
first of all, it is undeniable that, through this form of live, let the outside world to understand the activities of the enterprise. Take this one of the 18 anniversary celebration of our Tencent, NOW live by a large LED screen, branch and Beijing, Shanghai, Chengdu, the Tencent also realizes synchronous connection, users can not only see the contents of other areas, also visited the Tencent office area, fitness room, dining room, black -VR Game Technology Laboratory, allowing them to the Tencent culture, the internal environment has a more intuitive and clear understanding, this is a very good publicity for the Tencent culture.
secondly, whether for Ali’s eleven double, or for the Tencent’s 18 anniversary celebration, this way can help them to touch more users touch. Online, the number will be limited because of the size of the venue, but if there are too many people will appear safe and other issues. But by means of live, it can greatly enhance the influence of the venue activities, the effect of this publicity also has a persistent, users can repeatedly watch live.
finally, the broadcast was able to fire, which is closely related to its strong interaction. So, the giants through the live mode, it is more able to pull the distance between them and users, enhance the feelings between each other. Especially with the form of Pan entertainment, allowing users to greatly enhance their interest in activities.
broadcast industry pattern has been initially
we can see from the latest ranking of social App Store best-selling list, ranked second in the list, NOW live ranked fourth, pepper ranking >